Imagine being able to feel the electric energy of a live NBA game, even if you can’t see the action unfold on the court. That’s exactly what the Indiana Pacers are making possible for visually impaired fans this season—and it’s a game-changer. Pacers Sports & Entertainment (PS&E) has teamed up with MindsEye, a St. Louis-based nonprofit, to introduce a groundbreaking audio description service at 20 home games this season. But here’s where it gets even more impressive: the Pacers are the first NBA team to offer this kind of accessibility, setting a new standard for inclusivity in sports.
The service, which officially kicked off during the Pacers’ preseason game against the San Antonio Spurs, provides live audio descriptions of everything from the team mascot Boomer’s antics to the vibrant uniforms and halftime performances. It’s not just about hearing the game—it’s about experiencing the full spectacle. As PS&E CEO Mel Raines put it, ‘Our fans deserve to feel part of that energy, excitement, and connection,’ and this partnership delivers just that.
But here’s the part most people miss: this initiative isn’t just about serving existing fans; it’s also about attracting new ones. Lauren Carro, PS&E’s senior director of guest experience, predicts that up to 50 fans per game will use the service, with half of those being first-time attendees. That’s a powerful way to expand the Pacers’ fanbase while making the game accessible to all.
And this is where it gets controversial: While the service is currently limited to 20 games due to logistical challenges—MindsEye’s audio describers commute from St. Louis—the long-term goal is to train local describers in Indianapolis. But will this be enough to meet the growing demand? And should other NBA teams follow suit, or is this a niche service that only a few will prioritize?
MindsEye CEO Jason Frazier summed it up perfectly: ‘Being part of the first of something that makes something accessible is unbeatable.’ But the question remains: How far will this accessibility movement go in sports? Will we see more teams adopt similar services, or will the Pacers remain trailblazers in this space? Let us know what you think in the comments—this is a conversation worth having.
To experience this innovative service, fans can sign up at mindseyeradio.org or visit the guest services team in Section 2 of Gainbridge Fieldhouse on game day. After registering, they can download the free LiveVoice app, which syncs live audio descriptions to the game. While a limited number of headsets are available, fans are encouraged to bring their own. So, whether you’re a lifelong Pacers fan or a newcomer, this season promises an experience like never before—one that truly leaves no one on the sidelines.
